What Are You Missing With Amazon Advertising?
Whether you're yet to start or already spending thousands each month, discover what good Amazon advertising actually looks like, and what needs to happen to move to the next stage.
The Amazon Ads Playbook is a practical workshop for brands already selling on Amazon that want advertising to become a more predictable and profitable growth lever for Amazon.
The Amazon Ads PlaybookFree live workshop
Thursday 5 Nov
11am–12:30pm AEDT
- Duration
- 90 minutes
- Where
- Live online
Your hostsHamish, Seb, Naio and Robert
- Free to attend
- Live Q&A
- Practical workbook
- Recording included
Amazon Ads
Advanced Partner
Amazon Ads looks simple. Until you try to do it properly.
If you're already advertising, you probably have campaigns running, sales coming in and an ACOS number to look at.
?But how confident are you that you're making the right decisions behind those numbers to grow profitably?
If you're not advertising yet, there's an equally important question:
?How much ground are you giving your competitors while you wait?
How confidently could you answer these?
Tap the ones you could answer today.0 of 8 answered with confidence
If you couldn't confidently answer all of those, you're not alone.
The challenge with Amazon Ads isn't simply switching advertising on. It's knowing what good looks like, what matters at your current stage, and what needs to happen next.
That's what we'll unpack in the workshop.
Amazon may be a retailer. But it won't build your brand for you.
This is particularly important for vendors.It's easy to think of Amazon as another retailer: you supply the product, Amazon sells it, and they take care of generating the demand.
But if Amazon is an important growth channel for your brand, advertising is one of the levers available to actively influence that growth.
And while you wait, competitors who are advertising aren't standing still.
The good news is that you don't need to start with an enormous budget.
You need to understand what you're trying to achieve, how to start intelligently and what success should look like before you scale.
We'll show you where to begin.
Better Amazon advertising happens in 3 core stages.
Most brands don't need another clever Amazon advertising tactic.
They need to understand where they are now, what's holding them back, and what needs to be true before they move forward.
During the workshop we'll help you identify your stage.
As your investment grows, the way you manage it needs to grow too.
“How much should I spend?”
It's:“What needs to be in place before spending more makes sense?”
We'll show you how we think about that progression across the Amazon brands we work with.
Where's your monthly ad spend today?
Tap your spend.
A question worth asking at this stage
Is your spend going to the products and searches that can actually pay it back?
Know where you stand. Know what to do next.
In 90 minutes, you'll learn how to:
Understand what drives better results
Learn how Amazon advertising should be managed to help your brand grow profitably.
Identify your stage
See whether you need stronger foundations, a clearer strategy or a plan to scale.
Spot the gaps
Know what questions to ask about your campaigns, spending and results.
Prioritise your next steps
Focus on what matters most for your brand.
Plus, we'll make it practical
Bring your numbers.
We'll give you a practical Amazon Ads workbook/calculator and work through an exercise live so you can apply the thinking to your own brand.
You'll leave with more than notes.
You'll have a clearer view of where you are and what deserves your attention next.
How much of Amazon Ads can you actually hand over to AI?
- Amazon is automating more.
- Advertising software promises to manage more.
- And AI can analyse data and recommend changes.
So how much of the work can you safely hand over? And which decisions still need someone who understands your unique situation?
We'll show you where we use AI and automation ourselves and where we don't.
Built for brands that want Amazon to become a bigger growth channel.
This is for you if...
Particularly relevant for
- Amazon Sellers
- Amazon Vendors
- Brand Managers
- Ecommerce Managers
- Marketing Managers
- Business Owners
Run by the people who do the work.
You'll hear from the Sell Global team working inside Amazon accounts every day.
Hamish Conway
Managing Director
Has run his own 7-figure Amazon business across North America, the UK and Europe, and worked closely with over 400 businesses.
Sebastian Hargreaves
Head of Advertising
Focused on moving clients from opinions to decisions without bias, because data informs strategy.
Naio Olsen
Advertising Director
Has led ad strategies for multi-million dollar brands since 2019 across the US, UK, EU and AU.
Robert Mawson
Director of Client Delivery
Spent nearly six years inside Amazon, leading multi-country teams across vendor services, seller services and advertising.
Amazon Ads Advanced PartnerWhat brands say
From overwhelmed to a focused strategy for Amazon.
Carl Pronti, Marketing Manager, Combined Group of Companies
Almost doubling revenue, while protecting margin.
Tim Malakou, Brand Manager, Sheldon & Hammond
In a short period of time, we have discovered new ways of targeting customers that we didn't even know existed and have had our eyes opened to a complex world that really needs a high level of expertise to manage and optimise.
Craig Feeley, National Business Manager, Asahi Lifestyle Beverages
Free to attend. Worth turning up for.
Thursday 5 November · 11am–12:30pm AEDT · Live online
We're selling on Amazon but aren't advertising yet. Is this for us?
Yes. In fact, this is a good time to attend. You'll see what Amazon advertising can contribute to your growth, what needs to be in place before you start, and how to approach your first investment intelligently.
We're already advertising. Will this be too basic?
The session is designed around the progression from foundations through to strategy and scale. If you're advertising but aren't completely confident the account is structured, managed and optimised as well as it could be, you'll have plenty to take away.
We're a Vendor rather than a Seller. Is this relevant?
Yes. The commercial context differs, but the question of how advertising contributes to growth applies to both Sellers and Vendors. We'll call out important differences where relevant.
Do I need to prepare anything?
We'll send registered attendees a short note beforehand explaining what numbers to bring if you'd like to follow along with the practical exercise.
What if I can't attend live?
Register anyway and we'll send you the recording.
Ready to Find Out What You Are Missing with Amazon Ads?
If you're not advertising yet, discover what you could be missing.
If you've already started, find out whether you've built the foundations to go further.
The Amazon Ads Playbook
Amazon Ads Advanced Partner · $120M+ managed on Amazon AU · 400+ brands helped
The Amazon Ads PlaybookFree live workshop
Thursday 5 Nov
11am–12:30pm AEDT · Live online
Starts in
Can't make it live?Register anyway and we'll send you the recording.