FREE Amazon Marketing Cloud (AMC) Live Masterclass : Thursday 30th July, 11am to 12:30pm AEST
How Top Brands Unlock Amazon Sales
Growth with AMC
Vendor Central, Seller Central and your ad console will tell you what happened. They will not tell you why it happened, or what it's worth. That gap is where brands are flying blind and quietly overspending, under-investing, and losing their organic edge without ever seeing it coming.
To play by the new rules of Amazon Ads success in Australia, you need to understand how Amazon Marketing Cloud works and why.
Which of These 5 Critical Questions Can you Honestly Answer?
- 1 What is a customer worth to you over 12 months?
- 2 Did deal event buyers come back or did they churn?
- 3 Which ad type introduces your most valuable customers?
- 4 If paid ads are creating organic buyers, or just replacing them?
- 5 How long is it before a customer buys again and from which product?
When you attend this live Masterclass we will show you how to answer these questions and show you what is possible
when you see the full scope of AMC. It will blow your mind.
Here’s What You’ll Walk Away With
Ad Spend
The simple formula that tells you the maximum you can afford to pay for a new customer, and why ACOS alone will never give you permission to spend it. We'll show you the exact multiplier a repeat customer is worth versus a one-time buyer, and it's larger than most brand owners assume.Events
How to tell, within days of a Prime event or Black Friday, whether you actually grew your customer base or just handed a discount to people who were going to buy anyway. Most brands never separate the two, and it changes whether you should spend more on the next event or pull back.
Product & ad type
Why the product with your best ACOS is often not the product you should be advertising hardest, and how to find the "gateway" product that's quietly generating the most valuable customers and the richest cross-sell paths downstream.
Organic Risk
The early warning signal that your organic ranking is quietly becoming dependent on paid ads, visible months before your total ad cost of sale (TACOS) forces you to notice. We'll show you what it looked like in a real account, six months before it became a real problem.
Subscribe & Save
A 4-step way to test whether raising your Subscribe & Save discount is actually converting one-time buyers into loyal subscribers, or just funding deal-hunters who cancel after two orders. Includes the exact circuit-breaker to watch for.
The Opportunity
Leap Ahead of the Competition
AMC is seriously undervalued and underutilised. Now is your chance to dominate your category over the next 12 months, because you'll have data and actionable insights at a level other brands don't even try to guess.
We will share the new rules of the game and once you see it, you can't unsee it.
Why This Masterclass
What Makes This Event Different
01
Real Data to Show the Use Cases — Not Theory
We lay out what AMC is and how you can use it to grow sales, but it won't just be theory. You'll see the exact way we analyse the data and the conclusions we draw from what we see. Real examples will bring the potential of AMC to life.
02
Run by an Amazon Ads Advanced Partner Agency — Sell Global
We have a unique perspective of working with multiple brands and managing over $120 million in sales on Amazon AU. We know what good looks like, and you'll be learning from the best in the business.
03
In Your Camp
Most importantly, we are on your side and have an objective view about what is best for you — not Amazon.
Who Is This Event For
If you're from a brand selling on Amazon Australia, and you're involved in the management or day-to-day, then this will be a fit.
You may be a leader in your Amazon Channel, Marketing, eCommerce, or Marketplace Channels — essentially anyone involved in customer acquisition, building Lifetime Value, and curious about the new media world that Amazon Ads and AMC provide.
Before You Register
Important Note
This event is free. It's the first Masterclass like this we have run in a while.
We were going to charge a nominal $100 to attend, as when you pay, you pay more attention. However, in this case, to remove any barriers for you to attend, we've made it free.
Even though this is free, make no mistake — this will be an incredibly eye-opening and valuable experience.
If you've listened to our TACOS Tuesday podcast or attended one of our Vendor Mastermind MeetUps, you'll know our objective is always to provide massive value.
While we will record the event, we won't record the best part — the open Q&A. Also, there will be a free gift valued at $1,500, only for those who attend.
So when you register, it's best to attend. 🙂
Your Hosts
Sebastian is the leading expert for Amazon Ads and AMC in Australia and the work he is doing to help top brands continue to grow is unique. You can get an inside view of how he thinks and executes. He is asked to speak at events by Amazon, because he is clear at communicating complex topics like Amazon Ads strategies and AMC.
Hamish is the founder of the Amazon Specialist Agency Sell Global, who over the last 10 years has helped over 400 brands set up and succeed on Amazon in Australia and around the world.