Amazon Customer Intelligence
There's more growth in your Amazon data. You just need to know where to look.
We use Amazon Marketing Cloud (AMC) to uncover the customer patterns standard reports can't show you, then turn them into clear, prioritised moves to grow your account.
AMAZON CUSTOMER INTELLIGENCE ANALYSIS
Get Your Biggest Amazon Customer Questions Answered
Pick your two biggest questions about your Amazon customers. We run them through Amazon Marketing Cloud and send back the answers, with what to do about them.
Analysis: $1,500 AUD
The Amazon Customer Intelligence Analysis is a paid service, charged at $1,500 AUD. By registering, you agree to receive emails about this analysis and occasional Amazon growth insights from Sell Global. We respect your privacy and won't share your details. Privacy Policy
The blind spot
Are you making your biggest Amazon decisions on the wrong numbers?
ACOS, ROAS and last month's revenue are useful, but they stop at the cost of a sale. They do not show the value of a customer, and that is the number your biggest decisions actually turn on.
How many buyers are new to the brand, and which products win them first?
What share did advertising bring in, versus organic?
How many customers buy again, how often, and what are they worth over time?
What path across channels leads a customer to purchase?
Which first product predicts what they buy next?
ACOS tells you the cost of a sale. It never tells you the value of a customer.
What Amazon Marketing Cloud is
The customer view Amazon kept to itself. Until now.
Amazon Marketing Cloud is Amazon's privacy-safe clean room. It combines your ad exposure and your purchase data in one place, then hands back the patterns, never the personal data.
Goes in
Comes out
The insight leaves the clean room. The personal data stays inside it.
Why it matters
From a sales channel to a source of customer intelligence.
Understanding who your customers are and what they'll do next is something brands spend a fortune trying to answer. On Amazon, it's already there. Amazon Marketing Cloud (AMC) holds it, and Amazon Customer Intelligence is how we turn it into a plan.
Quantify how much genuine new-customer acquisition Amazon drives.
See where spend works hardest across paid and organic customer journeys.
Analyse up to two years of purchase history.
What you get
Not a dashboard.
A clear plan of what to do next.
Three layers turn technical data into a practical growth plan.
The analysis
Customer lifetime value, new versus returning buyers, repeat rate, what they buy next, ads versus organic, and Subscribe & Save behaviour.
The read
What those numbers actually mean for your brand, not just what they say.
The prioritised action plan
A ranked list of specific moves to grow your account, ready to hand to your team.
How it works
Four steps from question to action plan.
Scoping call
Agree the handful of questions that matter most. No prep needed from you.
Access, handled
You need an active Amazon Ads presence and an AMC instance, and most managed brands already qualify. We take care of access under NDA.
Build and interpret
We write and validate the queries, then read what they reveal. The technical work and the interpretation are both ours.
Action plan and working session
You get the analysis, a clear read of what it means for your brand, and a prioritised action plan, walked through together.
You do not need a data scientist. That's the work we do for you.
The part AI can't do
Anyone can pull the data. Reading it takes years.
A tool can generate the numbers. Growing your account comes from knowing what they actually mean, and that read comes from Sebastian Hargreaves, our Head of Advertising and one of Australia's leading Amazon Ads and AMC experts. Amazon invites him to speak at its own events, and he hosts the TACOS Tuesday podcast. So your report isn't an AI export. It's Seb's interpretation of your data, shaped by years working inside Amazon Ads and AMC.
Head of Advertising, Sell Global · Speaks on AMC at Amazon events · Host, TACOS Tuesday
The data is the easy part. The read is where the growth is.
Who it is for
Built for established consumer brands on Amazon.
For brands already advertising on Amazon, where the channel matters enough to be managed properly. Designed for Heads of Ecommerce and founders who want to know what their customers are actually worth before deciding where the next dollar of spend goes.
AUD
One analysis, paid once. No ongoing commitment.
Investment
Two questions about your customers, properly answered.
The AMC Customer Intelligence Analysis is a fixed price engagement. You choose the two biggest questions you have about your Amazon customers. We run them through Amazon Marketing Cloud and come back with the answers and the specific moves we would make off the back of them.
- Your two questions answered with your own AMC data
- A prioritised growth plan built on what the analysis finds
- A walkthrough session so your team knows what to do next
Your customer data is never exposed. AMC is aggregated and anonymous by design.
FAQ
Questions brands ask.
How is this different from your free Amazon Ads Audit?
The Ads Audit looks at 60 days of your Advertising Console data and shows where your ad spend is working and where it's leaking. It's about ad efficiency. The Amazon Customer Intelligence audit uses Amazon Marketing Cloud, a deeper data set, to answer questions your ad reports can't: what a new customer truly costs to acquire, what they're worth over time, which products lead to repeat purchases, and how buyers get to their second order. The Ads Audit is the right first step. This is where the strategic picture lives.
Do we need a data scientist or analyst on our side?
No. Pulling data from AMC is one thing, reading it well is another, and that's the part that takes years. We write and validate the queries, interpret the output, and hand you a clear, prioritised plan. You bring the brand knowledge, we bring the analysis.
Can't we just pull this ourselves?
You can, if you have an AMC instance and someone who can write and interpret the queries. In practice the data is technical and easy to misread, and most brands either don't have the time or haven't built the query library. We've done the reps, so you get the answers without the learning curve.
What access do you need, and are we eligible?
You need an active Amazon Ads presence and an AMC instance. Most brands already advertising at scale qualify, and we can confirm on a short scoping call. Access is read-only and handled under NDA on request.
Is our customer data exposed?
No. AMC is aggregated and anonymous by design. We never see individual customer identities. The analysis works at the audience and cohort level, so you get the insight without any personal data changing hands.
How far back can you look?
AMC lets us analyse up to two years of history, rather than the 60-day window of the Ads Audit. That longer view is what makes lifetime value, repeat behaviour and gateway products visible.
How long does it take?
Around ten days. A short scoping call to agree the questions that matter most, then we build and validate the queries, and finish with a working session where we walk you through the analysis, the read, and the prioritised action plan together.
What does it cost?
$1,500. If you continue with us on implementation, the full $1,500 is credited toward the work, so it becomes a credit against the growth decisions it helps you make.
Let's find what's in your data
There's more growth in your Amazon data. Let's go and find it.
Start with a short scoping call to choose the first questions worth answering. You leave with a clear read on what your customers are worth and where your spend works hardest.