FOR BRANDS ALREADY ADVERTISING ON AMAZON
See how this model gets to 46% more ad sales on 9% more spend
Illustrative model. Your results will vary.
Impressions, click-through rate, conversion rate, average selling price, cost per click. Move each of the five 10% and that is what the model returns. Two of them need no extra ad spend.
Put your own numbers in and see your version of it.
Sell Global manages $120M+ in marketplace revenue across 400+ brands.
| Lever | Sales | Spend | ACOS |
|---|---|---|---|
| Impressions up 10% | up 10% | up 10% | holds |
| Click-through rate up 10% | up 10% | up 10% | holds |
| Conversion rate up 10% | up 10% | flat | down |
| Average selling price up 10% | up 10% | flat | down |
| Cost per click down 10% | flat | down 10% | down |
Accounts are messier than models. Raise price and conversion usually gives some back. Buy more impressions and the incremental traffic is worse than what you already had. The calculator's trade-off view exists for that reason.
Bids, budgets and keywords absorb most account work, and both of those levers price growth at cost. The two that need no extra ad spend live outside the ad console, in your main image, A plus content, reviews and price architecture.
Open the calculator
Your name and email, and it opens on the next page.
Free. Two minutes. No access to your Amazon account required.
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Working the model
Enter your five current numbers, or start from the pre-filled ones.
Move one at a time to price each gain against your own account.
Model the trade-offs. Push average selling price up and give some conversion rate back. Lift bids and watch cost per click follow.
Take the tactics for the gains that cost you least.
The calculator is an illustrative model. Figures shown use example inputs and are not a forecast, guarantee or Sell Global client data. Actual results depend on your account, category, competition and other factors.
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