Your Amazon ad results are probably telling you
the wrong story
Sell Global's Amazon Ads Audit gives you a clear, data-backed picture of where your ad budget is actually going and what it could be doing instead. Free. No fluff. No obligation.
30 minutes with Seb to confirm it's the right fit. No prep needed, no pitch deck.
The acceptable range for wasted spend is 20-25%. Everything above that is cash you're handing Amazon for nothing, the audit shows you exactly where it's going.
Trusted by established consumer brands
We manage over $100M in Amazon sales.
We know what good looks like.
And most accounts we see aren't there yet. The audit puts numbers against your account, your products, your category, not generic benchmarks.
Your ad console isn't lying. It's just not showing you everything.
Same account, same 60 days, read two ways. This is why blended metrics can look fine while there's real money on the table.
Illustrative. The audit is built specifically around your account, products and category.
Most brands running Amazon ads are making at least one of these five mistakes
The audit puts numbers against all of this, specifically for your account, your products, your category.
You're using only one or two ad types
While competitors quietly own the placements you're ignoring. Brands that add a single new ad type typically see 10%+ uplift in ad sales within a month.
Uplift opportunityYour wasted spend is far higher than you think
We regularly see 50-70% of ad spend going to clicks that never convert. The acceptable range is 20-25%. Everything above that is cash you're handing Amazon for nothing.
Wasted spendYour branded performance is flattering your real numbers
Branded search converts 3-5x higher than unbranded. On blended metrics, your true ACoS on new customer acquisition could be double what you think.
Hidden true ACoSYour campaign structure is high level
Too many SKUs grouped in the same campaign, when they have different price points, contribution margins and objectives.
Structure gapYour bids aren't connected to your margin
Amazon doesn't know your contribution margin or your targets, it just wants you to spend more. Without profit-first bid management, you're flying blind.
Profit blind spotWhat Seb does with your 60 days of data
In a single 60-minute call, we walk you through five analytical views of your account that most brands have never seen.
Ad Type Distribution
What types of ads you're running and how much revenue comes from each, benchmarked against your competitors. The cheapest clicks are often the ad types you're not using yet.
Branded vs. Unbranded Performance
The most revealing view in the audit. Branded terms convert 3-5x better and flatter your blended metrics. We strip branded out and show your true cost to acquire a new customer.
Wasted Spend and Campaign Structure
Of your total ad spend, how much actually resulted in a sale, broken down by Exact, Product, Research/Broad and Auto, with exactly where the leakage is and how to plug it.
Search Term Efficiency by ACoS Bucket
Of the spend that is converting, which terms are working hard and which are quietly bleeding you dry, grouped so you see where to push and where to pull back at a glance.
Market Share
How much of the available market share on your key terms you're actually capturing, quantified in dollars, with the incremental spend required to close the gap.
TACOS Tuesday co-host. Sell Global's Head of Advertising.
Seb has completed over 200 of these audits across brands of every size, from challenger DTC labels to household names like Nutribullet, Schweppes, Scrub Daddy and Victorinox. He generates tens of millions in Amazon ad sales every month.
When he tells you what "good" looks like, it's because he's seen 200+ versions of what it looks like.
Simplicity scales, complexity doesn't. The data and the structure won't lie. Knowing is the beginning of positive change.
Sebastian Hargreaves, Sell Global
TACOS Tuesday, one of the most practical Amazon advertising resources around
Sebastian Hargreaves and Hamish Conway of Sell Global break down the tactics before you book.
Challenger labels to household names
From DTC labels just building their Amazon presence to household names doing eight figures a year, the same audit process finds the same kind of opportunities.
What you'll get from the audit
A full report you keep, not just a call. Every audit closes with a quantified plan like this one.
Two pages from a real audit (client anonymised). The Executive Summary quantifies every opportunity in dollars with a clear plan attached; Search Term Efficiency shows exactly which converting terms are working hard and which are quietly bleeding spend.
A clearer picture of your Amazon ads
Book a 30-minute call with Seb
Tell him what you're doing, what you're trying to achieve, and whether the audit makes sense for your situation. No prep needed.
We pull the data
You provide read-only access to your Ads Console. Seb does the work. You get a prep document before the results call.
60-minute results walkthrough
Seb walks you through your account live, every chart, every finding, every recommendation. You keep the recording and the report.
The audit is just the beginning
This audit runs on 60 days of data. For brands doing significant volume, there's a deeper layer: the Amazon Marketing Cloud (AMC) Audit, up to two years of history, true new-to-brand acquisition cost, lifetime value, gateway ASINs and the path to a customer's second purchase. Very few agencies in Australia run it.
"The data is the easy part. The read is where the growth is, that's what we'll dig into on the call."
Sebastian Hargreaves, Head of Advertising, Sell Global
Now it's free. Here's why.
We're better at it now, faster at it, and we'd rather lead with value than ask you to take a leap of faith. If the audit shows we can help, we'll put a proposal together. If it doesn't, you'll still walk away knowing more about your Amazon ads than you did before. That's a good deal either way.
What brands usually ask
How long does the whole process take?
Once you book a 30-minute intro call, Seb confirms the audit makes sense and walks through the access he needs. The audit itself takes about a week to prepare, and the results call is 60 minutes. First contact to full picture in hand, roughly 10 days.
What data do you need from us?
Just read-only access to your Amazon Advertising Console. No P&L, no internal pricing, no spreadsheets. Seb walks you through granting access on the intro call, it takes about two minutes.
Is my data secure?
Completely. Access is read-only, scoped to the reporting views needed, and revoked once the work is complete. NDAs are available on request.
We don't have budget for an agency right now.
That's often exactly why the audit is valuable, until you know where current spend is going, it's hard to know what budget is actually needed. If there's a case for working together, we'll build an ROI forecast showing when you'd break even.
We're already happy with our results.
Great, the audit will confirm it. In 200+ audits we've never seen an account without at least one material growth opportunity. Best case, you find money on the table. Worst case, validation you're on the right track.
Who is the report shared with?
Just with you, and whoever else you'd like to see it. We're here to make you look good in your role, finding problems is the point, because that's where the growth is.
See exactly where your ad budget is going, and what it could be doing instead
Complimentary, data-backed, and built to show you something your own reporting can't. No obligation.